What Can I Sell in E-commerce?

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The digitizing world is revolutionizing every aspect of our lives, including traditional commerce. Previously, sellers used to present their products in physical stores, but now, thanks to e-commerce, they can easily connect with customers through online stores. E-commerce provides buyers with the convenience of comparing various products, while sellers have the opportunity to sell their products worldwide. As a result, many sellers engaged in traditional commerce are transitioning their sales systems towards e-commerce.

E-commerce is also among the first options for entrepreneurs who want to explore new business models. It offers significant convenience for sellers who do not produce goods but aim to earn profits through sales and marketing. For example, new entrepreneurs in e-commerce can use the Print On Demand method to sell personalized and custom-designed products, or they can opt for dropshipping to run a stockless e-commerce business. If you want to engage in e-commerce, whether as a producer or a seller, you should know that PrinWork is your first destination. PrinWork enables aspiring producers in e-commerce to connect their products with sellers and benefit from advanced software services, such as accounting, inventory management, and e-commerce control. Entrepreneurs who want to be sellers in PrinWork can easily start their e-commerce businesses with a reliable supplier network. Additionally, PrinWork offers free sample orders, photography services, and stock control programs for its sellers.

What Can I Sell in E-commerce?

E-commerce provides many conveniences and profits in the digital age. This situation makes e-commerce a desirable system for both sellers and producers. If you want to succeed in this system, you first need to find answers to the questions: What can I sell in e-commerce? What do e-commerce customers want? What can be sold online?

In this part of our article, we will provide the answer to the question “What can be sold in e-commerce?” to help you better understand the e-commerce wheel. Enjoy your reading.


Handmade Products

Customizable and unique products are a standout option in e-commerce. Buyers find personalized designs more appealing and often prefer to choose customized products. If you want to sell products with unique designs in e-commerce, you should especially explore platforms like Etsy and Amazon Handmade.

Niche Products

Niche products that cater to specific target audiences are advantageous in e-commerce. These products directly focus on the interests and desires of the target audience. For instance, products for a vegan lifestyle or sustainable clothing target specific customer segments. Aligning with the preferences of the target audience is a crucial factor that boosts sales.

Apparel and Accessories

The apparel and accessories category always attracts significant interest in e-commerce. Clothing, shoes, bags, jewelry, and similar items offer customers the convenience of quick comparisons, which encourages them to shop in these areas. You can also sell your products in this category and venture into e-commerce.

Digital Products

One of the great aspects of e-commerce is the opportunity to sell digital products alongside physical ones. You can start selling educational tools or customized designs related to your area of expertise in e-commerce’s digital product market.

Health and Personal Care

Health and personal care products require careful attention but offer significant profit potential in e-commerce. Vitamin supplements, natural cosmetics, and organic care products target a wide range of customers.

Technological and Electronic Products

With technology constantly evolving, the range of technological products keeps expanding. You can create an online store that includes technological products or establish a technology-focused e-commerce store in specialized marketplaces.

Food Products

Food products can be a lucrative category in e-commerce, whether you produce them yourself or not. Especially, natural and organic products cater to a more specific target audience, which sets you apart. If you consider e-exporting with food products, our recommendation is to use ShipEntegra for shipping. With ShipEntegra’s File Upload and advanced customs solutions, you can easily handle the e-export of challenging food products.

How are products to be sold in e-commerce determined?


One of the most strategic steps to achieve success in e-commerce is finding the right product. With the right strategy, you can discover a profitable e-commerce product. Now, let’s see how to find the right product:

  • Conduct Market and Competitor Research: You should conduct market research to understand what customers need. Additionally, analyzing competitors’ stores and reviews can provide innovative ideas to help you find products that the market requires.
  • Track Trends and Latest Products: Another way to find successful products in e-commerce is to keep an eye on trends and popular items. By monitoring trendy products in the categories you wish to sell, such as fashion, technology, or health, you can boost your sales.
  • Consider Supply and Logistics Processes: You must consider the logistics process when deciding which products to sell in e-commerce. Neglecting logistics can directly impact your e-commerce success. For example, products with long supply processes can lead to negative store reviews and dissatisfied customers.
  • Take Geographic Features into Account: Seasonal aspects should also be considered when finding products to sell in e-commerce. Offering products related to the specific season experienced by your target audience can decrease sales and store visibility.
  • Calculate Potential Profit Margin: It is true that products with higher profit margins may have lower conversion rates compared to products with lower profit margins. High-profit margin products in e-commerce can lead to long-term success.
  • Focus on Niche Products: As mentioned earlier, niche products target specific audiences. In the initial stages of e-commerce, focusing on a specific product category reduces competition and allows for easier management.
  • Determine Competition and Differentiation Strategy: While researching products, if you cannot find a product in which you can succeed, consider conducting a competitor analysis. Instead of copying your competitors’ products, list their strengths and weaknesses. By addressing the areas where your competitors are lacking and making improvements to your products or services, you can find unique products through differentiation strategies.

Best-Selling E-commerce Products of 2022

As we approach the middle of 2023, you can examine the best-selling products on the internet in 2022 to determine your store and product strategy. Let’s take a look at which products were the top sellers in 2022, categorized by their respective categories.


  • Best-Selling Products in the Technology Category: The most popular products in e-commerce are predominantly found in the technology category. This is because shoppers prefer e-commerce for its ease of accessing product variety. In 2022, the best-selling products in the technology category were smartwatches, robot vacuum cleaners, VR accessories, blenders, Bluetooth headphones/speakers, smartphones, phone accessories, phone tripods, car phone holders, and phone lenses.
  • Surgical Masks and Sanitizers: Health and personal care products, particularly surgical masks and sanitizers, became top-selling items in e-commerce due to the COVID-19 pandemic. Contactless shopping preferences drove the high demand for these products in 2022.
  • Best-Selling Products in the Clothing and Textile Category: In the clothing category, the best-selling products included maternity wear, tracksuits, and home and innerwear. You can stand out in the clothing category by focusing on these products.
  • Pet Category: Pet food, clothing, and accessories were among the best-selling products in e-commerce. You can venture into e-commerce focusing on pet products and explore this niche area.

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