With the increase in the exchange rate, one of the most searched searches is how to sell products abroad. Selling abroad, known as export or evolving with the digitalizing age, emerges as a new version ase-export. Businesses that want to sell their products abroad increase their earnings by earning foreign currency while carrying their products to the global dimension. In this article, you will be able to find the answers you need to the question of how to sell products abroad.
Overseas sales is the process of marketing and selling products or services to other countries by crossing the borders of one country. This type of sales allows a business to reach a wider international customer base from the local market and promote its products in different countries. Selling abroad provides an opportunity to expand outside the local economy and participate in international competition, while supporting the growth of businesses as part of global trade. Such sales are generally carried out in accordance with international trade laws, customs and import-export regulations. You can make your overseas sales through digital channels as you do in traditional channels. You can present your products worldwide in a very short time with the digitalized version of the product sales abroad called e-export.
How to Sell Products Abroad?
Selling products abroad, whether by traditional or digital channels, is an attractive way of earning foreign currency. If you have the thought of selling products abroad, you should first make the analyzes and reviews that we will recommend to you. With these reviews, you can continue your e-export like other successful sellers.
In order to sell products abroad, you must first determine the products you will sell. For this, you should look at the products to be sold on the Internet, the needs and demands of the target market. By becoming a member of the PrinWork panel, you can quickly find trending products to be sold abroad and get quotes from reliable suppliers.
Another factor you need to analyze is the local legal requirements and trade regulations of your target market. It should be noted that all countries have their own different customs laws and requirements. If you do not comply with these, you may experience disruptions in your e-export, as well as pay serious fines. To give an example, the German Packaging Law (VerpackG) sets out rules regarding the packaging of e-commerce cargoes. Sellers who do not comply with these laws may face financial penalties. If you want to e-export to Germany, you should choose ShipEntegra as your logistics partner. Because ShipEntegra protects you and your e-export from danger by sending Germany packages in accordance with Verpack-G law instead of you.
Before selling products abroad, after analyzing the market and target audience, you should definitely review the government supports and the advantages offered to e-exporters. Because selling products abroad includes many technical details as well as opportunities. Order fulfillment service and warehouse rental support, e-export promotion support, marketplace commission expense support, market entry report support, digital marketplace promotion support, overseas marketplace integration support are among the leading e-export government supports offered by the government to facilitate exports in 2023. On the other hand, the ETGB (Electronic Commerce Customs Declaration) accelerates the customs procedures of selling products abroad and provides savings. ETGB is a necessary document submitted to sellers within the scope of micro export, which does not exceed 300 kg and does not exceed the price of 15 thousand Euros.
In order to successfully sell products abroad, logistics and delivery processes must also be carried out correctly. You can make the right choice by using ShipEntegra logistics solutions, which provide both logistics and technology support, ship products to more than 220 countries and integrate more than 20 markets.
Selling products abroad is a process that needs to be managed by considering cultural and language differences. Considering these differences, you should respect cultural dynamics and determine sales and marketing strategies. With the right steps, it will be inevitable for you to achieve international success.
How to Sell Products to Europe?
In 2022, the European Union (EU) played a major role in Turkey’s exports. With an export of 103.1 billion dollars, which constitutes 40.6% of our total exports, the EU has become our largest trading partner. On the other hand, the share of our country in the EU’s total imports was recorded as 3.3%, which placed us in the 6th place in the EU’s imports. These data highlight the importance and size of Turkey’s trade relationship with the EU.
You can take your place in this trade and do your e-export in Europe. E-export to Europe is simpler and faster than traditional export. First of all, you should know well that selling products to Europe requires careful planning and strategy. First of all, you need to do market research. You should analyze which product is in demand in the European country you are targeting and which product category the target audience is interested in. In this process, you can narrow down your target market by determining which countries have the most potential and reduce your effort accordingly.
After determining your target market and the product you will sell, it is time to research the directing and standards. In order to e-export to Europe, you must provide the mandatory documents according to your products and shipping method and deliver them to the logistics company. For example, to e-export to Europe, you must provide documents such as invoice, ATR certificate, ETGB and CE. It should also be noted that the required documents may differ depending on the type of product.
After completing the required customs documents, you should choose the platforms you want to export to Europe. At this stage, you can set up your own e-commerce site with platforms such as Shopify, WordPress, or offer your products to your audience in Europe with marketplaces such as Amazon, Etsy, eBay. Our advice to you would be to use local solutions for product descriptions, labels and customer service, taking into account the language and cultural differences with Europe in both choices. Until all these stages, you have done everything in your e-export success. Now it’s time for the logistics and distribution processes, the factor that will greatly affect your success, albeit indirectly. If you want to send your products quickly and reliably, you should choose the cargo and transportation company well and plan the warehouse and distribution stages.
Even if you are selling your products in a market place with a large customer base, you will need promotion and marketing in the European market. For this, you can reach potential customers by promoting your brand and products with social media, digital advertising and influencer collaborations.
From Which Sites Can I Sell Abroad?
You can use your own website or global and local market places to sell products abroad. When choosing the channel to sell, you should also consider the country and product category you want to sell to. For example, at Etys, you cannot sell products other than vintage products that you do not produce yourself or are not in the production phase. Besides, you need to see if the marketplace meets your e-export needs. If you need a warehouse to sell products abroad, Amazon will be a good choice for you. Well, let’s take a look at which platforms can be used to sell products abroad.
Amazon: One of the most important factors for EU imports is reliability. You can easily sell products abroad with Amazon’s worldwide customer supply network, with its reassuring infrastructure and logistics network.
eBay: The eBay platform, where you can offer your customers second-hand or new products, is a tool you can use to sell products abroad. eBay is the preferred marketplace for people around the world to buy a variety of products, operating in nearly 30 countries. In addition, eBay also offers the opportunity to sell in accordance with the local market with its sub-sites to different countries except Korea and Turkey.
Etsy: Etsy is an ideal marketplace to sell customizable, vintage, and special design products abroad. You can open your store on Etsy without owning a company, and sell products abroad with only listing and commission per sale.
AliExpress: AliExpress is the B2C service subsidiary of AliBaba, a B2B service provider based in Asia. AliExpress is a place where you can easily sell abroad, which can send almost anywhere in the world.
Walmart: Walmart is the marketplace where you can sell to the US and UK. Even if it does not offer worldwide sales like other market places, it is a market place that should definitely be entered in order to sell products abroad as much as other market places with the advantages it provides and its sales rate in the last year.
Shopify: Shopify is a platform that lets you create your own e-commerce website. You can freely sell directly to international customers by creating your own brand and products.
The above platforms are just a few of the popular options you can use when selling products abroad. When determining which platform is best for your business, it’s important to consider the features of the products, your target audience, and your business goals.
